Start your own business with the flexibility to reach your goals on your schedule.

Become a LuLaRoe retailer and combine your passion for fashion with a purpose for building a business. The magic of LuLaRoe is that it both empowers women to dress to their fullest potential and provides retailers the opportunity to turn their passion into a career.

If you love getting creative with your wardrobe and mentoring others, you’re in the right place.

It's Time to Boutique & Prosper!

Attention entrepreneurs! Are you looking to start your own clothing business? Look no further! We've created the LuLaRoe Retailer Business Pack, our new offering designed specifically for new business owners. Priced at only $499, it includes 33 pieces of clothing in various sizes and styles.

In addition, we're excited to offer three new add-on package options that include even more clothing, extra benefits, and an additional product discount. These add-ons are optional and can be purchased separately after your initial transaction. Take advantage of this incredible opportunity for growth and success. Start your own boutique today!

All New Retailers must purchase the LuLaRoe Retailer Business Pack. Add-ons are optional as a separate purchase after the initial transaction.

The LuLaRoe Retailer Business Pack is the only purchase required to become a LuLaRoe Retailer. Add-On packages are offered for convenience as a separate optional transaction. Comparison of the LuLaRoe Retailer Business Pack and Add-On packages does not mean Add-on packages are required or will make your Retailer Business more successful.

In some cases, sales tax on items in the add-on packages may be required based on location.

Who We Are

What You Can Expect From Us

Have Fun Doing Something You Love

We love to throw a party! Have fun with the community at quarterly events and annual incentive trips. Mix in adventures and learning so that you can do something you love and have fun doing it.

Clothing to Make Women Feel Beautiful and Confident

Versatile styles in the latest looks for real women in all shapes and sizes at an affordable price. Our goal is to make women feel beautiful and confident when they wear LuLaRoe. We take care of the product research, design, and manufacturing so you don’t have to. You can focus on selling fashionable clothing with a brand name!

You’re Not Alone - The LuLaRoe Community Has Your Back

Join a supportive community of thousands of retailers who build each other up, and who’ve created lifelong friendships. Your fellow retailers are an amazing group that acts as a support system and can help wherever you are at in your business. We have regular in-person and virtual events to help encourage building together. Our community focuses on peer-to-peer coaching so you are learning from fellow retailers who know what it’s like to be in your shoes.

You’re In Charge - Making Money with LuLaRoe

You decide how much and when you want to work. You decide what you want out of your business. You can earn in multiple ways

Sell product to your customers
Leadership compensation plan
Periodic incentive programs

"From the very beginning, we knew we wanted a business that would help others to succeed. We wanted to encourage and challenge people to do their best! We wanted them to lift each other up, to become friends, and to cheer each other on! We are so proud of everyone who is a part of this movement."

— DeAnne Stidham, Co-Founder of LuLaRoe

“Right before I started with LuLaRoe I had just quit my job to be a stay-at-home momma. I was more than happy to do that but also felt I was missing out on contributing. LuLaRoe came along and I was able to contribute in different ways and never miss a thing, never a school pick up or drop off or sports activity.”

- Camryn Comstock, Retailer since 2016

"We don't just sell clothing, we sell an opportunity to share our confidence with the world… The culture of sharing, cheering, and embracing where we are and what we CAN do is a huge boost to my own confidence as a woman, wife, mom, Retailer, and any other positive label you want to add."

- Jennifer Parent, Retailer since 2015

“I have found not just community but family in the group of retailers that I’ve connected with and become friends with. No matter what we’re going through they’re there cheering me on, challenging me, and lifting me up not just in my business but in my daily life.”

- Allie Dufresne, Retailer since 2017

Support to Run Your Business

We provide tools to make your life easier so you can spend more time doing the things that matter to you, like spending time with your family. Here are benefits we offer to all retailers:

Free shipping on orders from us to you (ground)
Point of Sale system, e-commerce website, and sales reports
Platform for selling on Facebook Live
5% off wholesale orders when using retailer card
Sales Tax and Shipping & Handling Tax remission
Payment processing with instant funding
Marketing assets for product launches including product photos
Education for new retailers and ongoing peer-to-peer coaching

Educational Resources

We want to set you up for success and give you the educational tools to start you off on the right foot. These resources are meant to help guide you as you build your business with us! They include the following:

Access to Fashion Fun, a platform developed specifically for retailers, with over 100 hours of recorded videos so you can learn on your time and at your pace
Weekly virtual education events
In-person events throughout the year
Major Quarterly events for retailers to join, learn, and socialize with fellow retailers
A direct sponsor and community of thousands of fellow retailers

Give Back Through Fundraisers

We want to enable you not only to support yourself but to give back to causes that hold a special place in your heart.

LuLaRoe will match your contribution for every individual piece sold during an approved Fundraiser. The purpose of the LuLaRoe Fundraiser Program is to help you raise money for your cause and strengthen your community! Our LuLaRoe HOME platform makes it easy to show you real-time updates towards your Fundraiser total.